Brand Tone

Professional, Authoritative, Empowering, Supportive, Innovative, High-Quality, Global, Inclusive, Passionate, and Caring.

Brand Values

• •Excellence & Quality
• •Innovation
• •Education & Empowerment
• •Safety & Ethics
• •Customer Satisfaction
• •Sustainability
• •Transparency & Integrity
• •Passion for Beauty

Best Practices

• •Highlight Expertise and Innovation (Backed by Safety): Confidently communicate the science and technology behind the products (e.g., Nanoplastia, Amino Fusion Technology) while always reassuring about safety standards (formaldehyde-free, ethical practices).
• •Maintain a Professional yet Passionate Stance: Combine authoritative language regarding product performance and education with genuine enthusiasm for hair care and the success of the professionals they serve.
• •Focus on B2B communication: Frame product benefits around the core ideas targeted to hair professionals.
• •Showcase the educational resources: Emphasize 'Vitta School' and training programs to position the brand as an educational partner.
• •Emphasize product efficacy and high-quality standards: Highlight certifications and positive customer reviews.

Social Perception

Trusted by Professionals, High-Quality & Effective, Innovative, Global Brand, Educational Resource.

Copy Examples

• •Vitta Gold: Transforming lives through innovative hair care solutions and expert education.
• •Experience the power of Nanoplastia with Vitta Gold's formaldehyde-free formulas, designed for professional results.
• •Join the Vitta Experts Academy Program and elevate your hairstyling skills with our certified training.
• •Vitta Gold is committed to excellence, safety, and customer satisfaction, delivering high-performance products you can trust.
• •Discover the beauty of healthy, straightened hair with Vitta Gold's Amino Fusion Technology.