Brand Tone

Passionate & Enthusiastic, Personal & Approachable, Inspirational & Joyful, Creative & Artistic

Brand Values

• •Creativity & Originality
• •Passion
• •Joy & Inspiration
• •Quality
• •Connection

Best Practices

• •Infuse your copy with genuine enthusiasm for art, color, and the creative process. Use words that convey excitement and love for the craft.
• •Write as if you're speaking directly to a friend who shares your love for art. Share personal anecdotes or inspirations behind pieces where appropriate. Use "I" and "you" to foster connection.
• •Highlight how the art can make people feel – joyful, inspired, calm, etc. Connect the artwork to the emotional impact it can have on the viewer and their space.
• •Since art is a visual medium, use vivid language that helps the audience imagine the colors, textures, and overall impact of the artwork, even before they see it or when describing details.
• •Continue sharing behind-the-scenes glimpses, the artist's thoughts, and the inspiration behind the work. This reinforces the brand's originality and the personal touch of an artist-led studio.

Social Perception

The brand is perceived positively by its followers. Customers and admirers often express appreciation for the beauty, vibrancy, and uniqueness of the artwork. The artist, Dina, is seen as talented and passionate. The brand is perceived as a small, artist-led business, which often fosters a sense of support and connection from its community.

Copy Examples

• •Dive into a world of vibrant hues and expressive strokes! ✨ Our new 'Chromatic Dreams' collection has just landed, each piece lovingly crafted to bring a burst of joy and inspiration to your space. Which piece speaks to your soul? Explore the collection – link in bio! #DinaArtStudio #NewCollection #AbstractArt #ArtForYourHome #ColorCrush
• •Transform your home into a gallery of your own. At Dina Art Studio, we believe art is more than decoration – it's a feeling. Discover original paintings and stunning prints bursting with passion and color, ready to tell a story on your walls. Shop now and find the piece that resonates with you: [Link to website]
• •**Whispers of the Wild** - Lose yourself in the intricate dance of greens and blues in this original piece. Inspired by the untamed beauty of a forest morning, 'Whispers of the Wild' aims to bring a sense of calm and wonder to your favorite room. Created with passion, using high-quality acrylics on canvas. Dimensions: 24x36 inches. Ready to hang and fill your home with art that speaks.
• •Hello art lovers, Dina here! This week in the studio has been all about exploring new textures and allowing the colors to guide me. There's something magical about seeing a blank canvas come to life, and I'm so excited to share these new explorations with you soon. Thank you for being part of this colorful journey! Stay inspired.
• •Art That Colors Your World. Discover Original Paintings and Prints by Dina Art Studio – Crafted with Passion, Designed to Inspire.