Brand Tone

Confident & Assertive, Modern & Street-Savvy, Quality-Conscious, Direct & Informative

Brand Values

• •Self-Expression & Authenticity
• •Action Over Words
• •Quality & Design
• •Global Reach & Inclusivity

Best Practices

• •Develop a Core Messaging Guide: Document key phrases (like '*for those who act more than they speak'), approved terminology for product features (e.g., 'Holographic vinyl,' 'Cut & Sewn'), and the overall 'grounded achiever' persona.
• •Use 'Action-Oriented' Language: Focus on verbs and direct statements that convey confidence and purpose, aligning with the 'act more than they speak' philosophy.
• •Leverage Visual Storytelling: On platforms like TikTok and Instagram, use visuals to demonstrate the brand's values and the lifestyle of the 'grounded achiever.' Hashtags and visual language are key.
• •Highlight Quality & Exclusivity Subtly: Weave in details about materials, design (e.g., 'Double layered,' '3M reflective strips'), and the 'Cut & Sewn' process to reinforce the brand's commitment to quality without sounding boastful.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website (product descriptions, FAQs) matches the tone on social media posts and other marketing materials to build a cohesive brand identity.

Social Perception

Emerging Brand, Positive (Limited Data), Aspiring & Confident

Copy Examples

• •For those who act more than they speak.
• •Join the movement.
• •For the grounded achievers.
• •CHROME WINDBREAKER TRACKSUIT
• •ZENITH TEE