Brand Tone

Elegant & Sophisticated, Authentic & Proud (of Argentine origin), Quality-Conscious & Functional, Modern & Minimalist, Approachable

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Functionality
• •Authenticity/Heritage
• •Attention to Detail

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (elegant, authentic, quality-conscious), key messaging points, preferred terminology (e.g., "Argentine leather" vs. "cowhide"), and a "do's and don'ts" list for communication.
• •Prioritize Quality and Craftsmanship in Language: Consistently use words that evoke quality, durability, and care (e.g., "premium," "meticulously crafted," "genuine," "enduring").
• •Embrace Minimalist Elegance: Keep copy clear, concise, and sophisticated. Avoid overly casual slang, excessive jargon, or cluttered sentences. Let the product's quality speak.
• •Highlight Argentine Heritage Subtly but Proudly: Integrate mentions of "Made in Argentina" or "Argentine leather" naturally within product descriptions and brand storytelling to reinforce authenticity.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual style of photography and website design. A clean, sophisticated visual language should be matched by equally refined text.

Social Perception

Based on social media interactions, the brand is perceived positively by its followers as offering aesthetically pleasing and high-quality leather products. Customers seem to appreciate the design and the "Made in Argentina" aspect. The primary interactions revolve around product interest and purchase inquiries. It appears to be a well-regarded niche brand within its current sphere of influence.

Copy Examples

• •Instagram Post (New Wallet): "Meet the essence of Argentine craftsmanship. Our new [Wallet Name] wallet, crafted from 100% genuine Argentine leather, combines minimalist design with everyday functionality. Carry your essentials in style. #FuturaAR #LeatherWallet #MadeInArgentina #TimelessDesign"
• •Website Product Description (Cardholder): "Streamline your essentials with the Futura.ar [Cardholder Name] cardholder. Meticulously designed for a slim profile without compromising on quality, it’s the perfect companion for the modern individual who values both elegance and practicality. Experience the touch of premium Argentine leather."
• •Email Subject Line (Promotion): "Discover Enduring Style: A Futura.ar Treat Inside"
• •TikTok Video Caption (Showing product use): "From pocket to palm, effortlessly. Our [Product Name] in action. Quality you can feel, style you can see. ✨ #FuturaAR #ArgentineLeather #EverydayLuxury"
• •"About Us" Snippet: "At Futura.ar, we believe in the enduring beauty of genuine Argentine leather. We pour our passion into creating pieces that are not just accessories, but trusted companions – blending timeless design with the demands of modern life. Proudly crafted in Argentina."