Brand Tone

Friendly, approachable, helpful, customer-centric, innovative, modern, inspirational, and positive.

Brand Values

• •Customer-Centricity
• •Innovation
• •Inclusion and Respect
• •Ethics and Transparency
• •Accessibility

Best Practices

• •Always address the customer in a friendly and approachable manner, using Lu's persona as inspiration.
• •Highlight Magalu's commitment to innovation and digital transformation in all communications.
• •Emphasize the convenience and accessibility of Magalu's multi-channel approach (online and physical stores).
• •Showcase Magalu's dedication to customer service and resolving issues promptly.
• •Incorporate positive and inspirational language, reflecting the brand's values and encouraging customers to 'Vem ser feliz!'

Social Perception

A trusted, innovative, customer-service-focused retailer and a good place to work, with a wide presence both online and in physical stores.

Copy Examples

• •Hey, bestie! Lu here, ready to help you find exactly what you need! 😉 #Magalu #VemSerFeliz
• •Tech made easy! Magalu brings the latest gadgets right to your doorstep. Click, buy, and enjoy! 🚀 #Innovation #MagaluLovers
• •Need it now? Shop online and pick it up in store with Retira Loja! Convenience at your fingertips. 🤩 #Magalu #RetiraLoja
• •Your happiness is our priority! If you need anything, our team is here to assist you every step of the way. 😊 #CustomerService #Magalu
• •Dream big with Magalu! From furniture to fashion, we've got everything you need to make your dreams a reality. ✨ #Inspiration #Magalu