Brand Tone

passionate, authentic, and community-focused

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Heritage
• •Community & Connection
• •Transparency & Information
• •Sustainability & Ethical Practices
• •Passion
• •Purpose Beyond Profit

Best Practices

• •Embody the Winemaker's Voice: Channel Stephane Filliatreau's passion, French heritage, and approachable expertise in all communications. Use "I" and "we" to create a personal connection, as if Steph himself is speaking.
• •Highlight Artisanship and Quality: Consistently use descriptive words that evoke the handcrafted, small-batch, and high-quality nature of the wines (e.g., "artisanal," "meticulously crafted," "essence of the terroir," "top-notch").
• •Foster Community and Connection: Write copy that invites engagement, encourages participation (like virtual tastings or club membership), and makes customers feel like part of the Winery Stef family. Ask questions and use inclusive language.
• •Be Transparent and Informative: Share details about the winemaking process, vineyard origins, organic practices, and the brand's ethical commitments. Educate your audience, don't just sell to them.
• •Infuse Passion and Storytelling: Let the genuine love for wine, Zinfandel, and the winemaking journey shine through. Share anecdotes, the history behind the wines, and the "why" behind Winery Stef to create an emotional connection.

Social Perception

Artisanal and High-Quality, Personal and Engaging, Ethical and Conscious, Community-Oriented

Copy Examples

• •Headline for a new Zinfandel release: "Sip the Sonoma Sunshine. Taste the Passion. Our new vintage Zinfandel, handcrafted by Steph from heritage vines, tells a story in every bottle. Discover the adventure."
• •Instagram caption for a vineyard photo: "From our family vineyards, tended with care and a deep respect for the land, comes the heart of Winery Stef. Join our community and share the journey from grape to glass. What story will your next sip tell? #WineryStef #SonomaWine #ArtisanWine #OrganicVineyard #WineCommunity"
• •Email subject line for a virtual tasting event: "An Evening with Our Winemaker, Steph: Uncork Stories & Flavors!"
• •Website banner for their Wine Club: "More Than Just Wine. It's a Shared Adventure. Become a Winery Stef Club Member and connect with the craft, the community, and the heart of our artisanal wines. Taste, learn, and belong."
• •Facebook post about their sustainability practices: "Crafting exceptional wine means caring for the earth that gives us so much. At Winery Stef, we're committed to sustainable farming and ethical practices, because great wine and a healthy planet go hand-in-hand. Learn more about our journey to B-Corp certification on our blog! [Link] #SustainableWine #EthicalWinemaking #WineryStefCares #BCorpJourney"