Brand Tone

Passionate & Knowledgeable, Authentic & Transparent, Community-Focused & Engaging, Approachable Sophistication

Brand Values

• •Artisanal Craftsmanship
• •Natural & Sustainable Practices
• •Transparency
• •Community & Connection
• •Ethical Trade
• •Authenticity
• •Education & Experience

Best Practices

• •Embrace Storytelling: Share the narrative behind the brand – the founder's journey, the vineyard's story, the winemaking philosophy. Authentic stories create emotional connections.
• •Highlight Core Values Consistently: Ensure that every piece of copy, whether on social media, email, or the website, subtly reflects values like sustainability, artisanship, and community. For example, always mention organic or biodynamic practices when relevant.
• •Use the Founder's Voice (Authentically): Let Stephane Filliatreau's passion and expertise shine through. Use direct quotes, insights from him, and a tone that reflects his personal connection to the wine.
• •Be Educational but Approachable: While providing detailed information about the wines and processes, avoid overly technical jargon. Make learning about wine an enjoyable and accessible experience for everyone.
• •Foster Community Interaction: Encourage dialogue. Ask questions in social media posts, respond to comments thoughtfully, and create copy that invites customers to share their experiences and be part of the Winery Stef story.

Social Perception

Positive Customer Feedback, Appreciation for Artisanal Qualities, Engagement with the Winemaker, Interest in Natural and Organic Wines

Copy Examples

• •Headline: Taste the Story in Every Bottle. Body: Discover Winery Stef's artisanal wines, crafted with passion from Sonoma's finest organically-grown grapes. Join our community and experience the true essence of natural winemaking. #WineryStef #NaturalWine #SonomaValley #ArtisanalWine
• •Headline: More Than Wine, It's a Connection. Body: We believe in transparency from vine to glass. Learn about our sustainable practices, meet our growers, and taste the difference passion makes. Your wine adventure starts here. #ConsciousSipping #EthicalWine #WineCommunity
• •Headline: Uncork Authenticity. Body: Steph, our founder and winemaker, brings 30+ years of global experience to every small batch. Experience delicious, natural wines that tell the story of the land and the hands that crafted them. #MeetTheWinemaker #HandcraftedWine #OrganicGoodness
• •Headline: Your Weekly Dose of Wine Delight! Body: Ever wondered what makes our Zinfandel so uniquely smooth? Join Steph this Thursday for a virtual tasting and Q&A. Explore the nuances, share your thoughts, and become part of the Winery Stef family. #VirtualWineTasting #WineLovers #CommunityFirst
• •Headline: Sip Sustainably, Taste Exclusively. Body: We're proud to be a Benefit Corporation crafting wines that are as good for the planet as they are for your palate. Discover our limited-edition, organically-grown wines and join our journey towards a better future, one delicious sip at a time. #SustainableWine #BCorp #ArtisanalExcellence