Brand Tone

Informative and Distinctive

Brand Values

• •Uniqueness
• •Relevance
• •Value
• •Exclusivity
• •Differentiation

Best Practices

• •Differentiate the "Clube de Descontos" offering clearly from other similar programs in Brazil.
• •Emphasize unique benefits and specific advantages of the club to avoid generic associations.
• •Incorporate strong calls to action that drive users to explore the specific offerings of the club.
• •Use targeted keywords related to the club's niche to improve SEO and relevance.
• •Monitor and address feedback on platforms like Reclame Aqui to proactively manage the club's reputation.

Social Perception

A unique and valuable discount program, differentiated from generic offerings, focused on providing specific and relevant benefits to its members.

Copy Examples

• •"Unlock exclusive deals with [Club Name], your gateway to savings!"
• •"Tired of generic discounts? [Club Name] offers curated deals tailored just for you."
• •"Discover the difference! [Club Name] provides unparalleled access to premium offers."
• •"Don't settle for less! Join [Club Name] and experience the best in savings."
• •"[Club Name]: Your personalized discount experience starts here!"