Brand Tone

enthusiastic, youthful, trendy, and engaging

Brand Values

• •Passion for Football
• •Quality and Value
• •Excitement and Surprise
• •Trendiness and Relevance
• •Customer Engagement
• •Accessibility

Best Practices

• •Stay Updated with Football Culture & Slang: Continuously immerse the brand in current football conversations, memes, and fan language to keep the copy fresh, relatable, and genuinely connected to the target audience. Use relevant hashtags like #blokecore, #football, #viral.
• •Embrace Emojis and Visual Language: Consistently use relevant emojis (⚽️, 🔥, 🤯, 👀) to add personality, convey excitement, and break up text, making it more engaging and scannable, especially on social media.
• •Maintain an Enthusiastic and Confident Voice: The copy should always reflect a genuine passion for football and confidence in the products. Use strong verbs and exclamatory statements where appropriate to convey energy. Phrases like "Unbox the thrill" or "Best football kits in town" set this tone.
• •Prioritize Engagement and Interaction: Write copy that invites conversation. Ask questions, encourage DMs, and directly address customer comments or trends, as seen on their TikTok. This makes the brand feel approachable and part of the community.
• •Keep it Concise and Punchy: Especially for social media and website headlines, use short, impactful sentences and clear calls to action. Get straight to the excitement and value proposition. Examples include "Order yours now via DMs or website!" and product names like "'CR7' KC Pitch Bundle."

Social Perception

Positive Customer Feedback, Engaged Online Community, Enthusiast Hub, Lebanese Connection

Copy Examples

• •🤯 FRESH DROP ALERT! 🤯 Our NEW Mystery Crate just landed, and it's straight fire! 🔥 Packed with grail-status kits you WON'T want to miss. Ready to elevate your collection? Tap the link in bio & unbox the madness! ⚽️💨 #KitCratesLB #MysteryBox #FootballKits #UnboxTheThrill #Blokecore
• •WAIT FOR IT... 🤫 You absolutely NEED to see what @[customer_username] just unboxed! 🤯 This [Rare Jersey Name/Type] is pure class. Think your luck's in? Grab your Mystery Crate now – link in bio! 😉 #KitCratesLB #FootballMysteryBox #KitReveal #SoccerJersey #FYP #ViralFootball
• •GAME ON! ⚡️ Limited Edition [Player/Team Concept] Kits are HERE. Designed for the true fan. Cop yours before they're history. Elevate your game. Shop Now! 👉
• •🤫 Psst... Your Next Favourite Kit Is Waiting (ft. a cheeky discount!)
• •Lock in. Level up. 🚀 Our Pro-Grip Socks aren't just socks, they're your secret weapon on the pitch. Supreme comfort, insane grip. Feel the difference. Add to cart & dominate. 💯 #ElevateYourGame #KitCrates