Brand Tone

Friendly and Approachable, Reliable and Trustworthy, Supportive (of local businesses), Convenient

Brand Values

• •Quality
• •Customer Satisfaction
• •Support for Local Florists
• •Convenience and Speed
• •Emotional Connection

Best Practices

• •Always Emphasize Freshness and Quality: Use descriptive words that evoke vibrant, beautiful, and long-lasting flowers.
• •Highlight the Local Florist Connection: Remind customers that their purchase supports local artisans and craftsmanship.
• •Focus on Speed and Convenience (Especially Same-Day Delivery): This is a key selling point and should be prominent.
• •Maintain a Warm, Caring, and Empathetic Voice: Reflect the emotional nature of sending and receiving flowers.
• •Be Solution-Oriented and Reassuring: Especially when addressing potential customer concerns like last-minute orders. Make the process sound easy and reliable.

Social Perception

Reliable way to send beautiful flowers quickly, especially for last-minute occasions. Appreciation for the support for local florists and the quality of the arrangements when expectations are met. Potential concerns with order fulfillment, flower quality, customer service, and connection to Bloomlocal.

Copy Examples

• •Forgot their special day? Don't panic! Order by 2 PM for beautiful, hand-crafted flowers delivered today by a local florist. Flower Shops Network – delivering smiles, on time.
• •Brighten someone's day with the freshest, hand-picked blooms. Our local artisan florists pour their passion into every bouquet, ensuring a gift that truly says you care. #SupportLocal #FlowerLove
• •From 'Happy Birthday' to 'Just Because,' let flowers do the talking. Explore our stunning collection and enjoy same-day delivery across the UK. Happiness, handcrafted and delivered.
• •More than just flowers, it's a connection to your community. Every order with Flower Shops Network supports a talented local florist. Send beauty, support local.
• •Life's moments are precious. We're here to help you celebrate them, even at the last minute. Experience the joy of fresh, stunning flowers, delivered today with care.