Brand Tone

Sophisticated & Elegant, Artisanal & Heritage-Rich, Exclusive & Luxurious, Confident & Assured

Brand Values

• •Craftsmanship
• •Quality
• •Timeless Elegance
• •Italian Heritage
• •Exclusivity

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., sophisticated, elegant, confident), preferred vocabulary (e.g., "artisan," "heritage," "bespoke" vs. "handmade," "old," "custom"), and things to avoid (e.g., slang, overly casual language, excessive hype).
• •Focus on "Show, Don't Just Tell": Instead of saying "our bags are high quality," describe the specific materials, the detailed stitching, or the rigorous crafting process. Let the details convey the luxury.
• •Emphasize Heritage and Storytelling: Weave the "Made in Italy" narrative and the story of craftsmanship into product descriptions, social media, and website content. This adds depth and resonates with the desire for authenticity.
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy aligns seamlessly with the brand's visual identity. Elegant imagery should be paired with equally refined language.
• •Train and Align All Content Creators: Whether it's an in-house team or external agencies, ensure everyone understands and can consistently apply the brand's tone of voice across all communication channels. Regular reviews and feedback are crucial.

Social Perception

High-quality, luxury leather goods provider, Brand that values tradition and artisanal skill, Symbol of Italian elegance and sophisticated style, Trustworthy source for durable and beautifully designed products.

Copy Examples

• •Indulge in the art of Italian craftsmanship. Each Pisanello Milano handbag is meticulously brought to life by skilled artisans, using only the finest leathers for a touch of timeless elegance that endures.
• •Milanese sophistication, captured in every stitch. Discover the [Product Name] bag – where heritage design meets contemporary desire. #PisanelloMilano #MadeInItaly #LuxuryLeather #TimelessStyle
• •Pisanello Milano: The Essence of Italian Artistry in Leather.
• •Unveiling Timeless Treasures: Explore the New Pisanello Milano Collection.
• •Born from a passion for impeccable quality and the rich legacy of Italian leatherwork, Pisanello Milano crafts more than just accessories; we create companions for a life beautifully lived.