Brand Tone

Poetic, Romantic, Elegant, Delicate, Feminine, Sincere, Gentle, Aspirational yet Accessible.

Brand Values

• •Beauty & Aesthetics
• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Timelessness
• •Inspiration from Nature & Poetry
• •Delicacy & Finesse

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of Poème Paris's tone (poetic, elegant, feminine, sincere, gentle) with examples of do's and don'ts. Include a list of preferred vocabulary (e.g., "delicate," "whisper," "radiant," "dream," "cherish") and words to avoid (e.g., "cheap," "trendy," "loud," overly technical jargon).
• •Immerse in the Brand's Inspirations: Encourage copywriters to engage with poetry, art, nature, and romantic imagery – the same sources that inspire the jewelry designs. This helps internalize the aesthetic and emotional landscape of the brand.
• •Prioritize Evocative Language Over Hard Selling: Focus on painting a picture and evoking emotion rather than using aggressive sales tactics. Let the beauty and story of the jewelry speak for themselves. Use metaphors, similes, and sensory details subtly.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, social media captions, email marketing, product descriptions, and any customer service interactions is harmonious and consistently reflects the established brand voice.
• •Review and Refine Regularly: Periodically review existing copy and new content to ensure it aligns with the brand tone. Gather feedback and make adjustments as needed to keep the voice fresh yet consistent. Train any new team members thoroughly on the brand's voice.

Social Perception

Positive, Desirable, Gift-Worthy, Associated with Parisian Elegance, Trustworthy (implied)

Copy Examples

• •Instagram Post (New Collection): "Whispers of gold, echoes of starlight. ✨ Our new 'Celestial Dreams' collection has arrived, each piece a tiny poem crafted to adorn your everyday. Discover the magic. #PoemeParis #FineJewelry #PoeticPieces #NewCollection"
• •Product Description (Necklace): "Let this delicate chain be a gentle reminder of your inner radiance. Handcrafted with fine gold and a luminous freshwater pearl, the 'Seraphine' necklace rests close to your heart, a subtle touch of poetry for your soul. Wear your story."
• •Facebook Ad (Targeting gift-givers): "More than just jewelry, it's a sentiment. A Poème Paris piece is a whispered 'I love you,' a cherished memory, a spark of everyday magic. Find the perfect poetic gift for her. #PoemeParis #GiftsForHer #ParisianElegance #TimelessJewelry"
• •Website Homepage Banner: "Poème Paris: Where fine jewelry meets the language of the heart. Discover pieces that tell your unique story with delicate grace and timeless elegance."
• •Email Newsletter Subject Line: "A Little Poetry for Your Week ✨ Discover Our Newest Arrivals"