Brand Tone

Aspiring & Customer-Centric, Reassuring & Service-Oriented, Developing & Transparent (about limitations)

Brand Values

• •Customer Satisfaction
• •Quality & Innovation
• •Convenience
• •Accessibility
• •Trustworthiness

Best Practices

• •Use "You-Focused" Language: Frame benefits and information around the customer's needs and experience (e.g., "You'll find...", "This helps you...", "Your convenience...").
• •Maintain a Positive and Encouraging Voice: Even when addressing potential issues (like returns or payment limitations), keep the tone supportive and solution-oriented.
• •Make information easy to understand, especially for policies, shipping, and FAQs.
• •Emphasize Trust and Reliability: Consistently highlight guarantees, customer support availability, and secure processes.
• •Reflect Enthusiasm (Authentically): Show genuine excitement for the products and the customer's experience (e.g., "Discover a unique shopping experience!", "outstanding products").

Social Perception

Aspiring, Customer-Focused, Trustworthy, Convenient and Accessible

Copy Examples

• •Discover a unique shopping experience!
• •designed especially for you
• •innovative platform
• •outstanding products and top-quality services
• •No se preocupe..." / "Do not worry...