Brand Tone

Helpful and Educational, Inspirational and Aspirational, Authentic and Trustworthy, Community-Focused and Relatable, Results-Oriented

Brand Values

• •Authenticity: Providing genuine Korean and Japanese skincare products.
• •Efficacy: Offering products that deliver visible results and address specific skin concerns like acne, hyperpigmentation, and aging.
• •Customer Empowerment through Education: Guiding customers with personalized advice and skincare knowledge.
• •Accessibility and Affordability: Making high-quality K-beauty products available and reasonably priced in the Kenyan market.
• •Customer Focus and Support: Building a community and offering strong customer service, including personalized skin consultations.

Best Practices

• •Emphasize Authenticity and Trust: Continuously reassure customers about the genuineness of the products, especially given the market concerns about counterfeits.
• •Showcase Real Results and Testimonials: Let customer success stories and reviews do the talking. The founder's story is a good example of this.
• •Maintain a Helpful and Educational Tone: Provide valuable skincare advice and guidance, positioning Glow Secret as a trusted source of information.
• •Encourage Community Engagement: Foster a sense of belonging and connection among K-beauty enthusiasts through social media and interactive content.
• •Provide Personalized Service: Offer skin consultations and address individual customer needs and concerns, showing genuine care for their skincare journey.

Social Perception

A reliable source for authentic K-beauty in Kenya, fostering a strong community with positive customer experiences, and a growing reputation for providing effective skincare solutions.

Copy Examples

• •Achieve radiant, youthful skin with our authentic K-beauty products. Your glow starts here!
• •Our Glow Secret experts are here to help! Get personalized skincare advice and find the perfect products for your unique needs.
• •From the multi-step routine to powerful natural ingredients like Centella Asiatica and Rice Extract, Korean skincare is renowned for its innovation and efficacy.
• •Join our thriving community of Korean skincare enthusiasts and share your glow-up journey with us! #AuthenticKBeauty #SkincareThatWorks #GlowWithUs
• •Discover the secret to flawless, healthy skin with Glow Secret. Shop our curated collection of authentic K-beauty products and experience visible results.