Brand Tone

Informative & Educational, Confident & Trustworthy, Aspirational & Reassuring, Approachable & Modern

Brand Values

• •Science-Backed Efficacy
• •Quality
• •Beauty from Within (Holistic Approach)
• •Naturalness & Well-being
• •Customer Confidence
• •Sustainability & Eco-Friendliness
• •Transparency/Trust

Best Practices

• •Emphasize efficacy and results.
• •Focus on 'Beauty from Within': Reinforce the core concept of nutricosmetics and internal nourishment leading to external radiance in all relevant communications.
• •Maintain Visual and Textual Cohesion: Ensure that the visual elements (soft, modern, clean aesthetic) are complemented by copy that is equally clear, sophisticated, and reassuring.
• •Build trust and position the brand as an expert.
• •Highlight science-backed ingredients and formulations.

Social Perception

Natural, focused on well-being, trustworthy, approachable, and eco-friendly.

Copy Examples

• •Invest in your skin’s future, from within.
• •Feel the Nora Care difference – beauty, backed by science.
• •Beauty from within, simplified by Nora Care.
• •Discover the science of radiant skin.
• •Unlock your inner radiance with our advanced nutricosmetics.