Brand Tone

Caring, conscious, authentic, personal, trustworthy, and quality-focused

Brand Values

• •Quality
• •Aesthetics
• •Authenticity
• •Sustainability & Eco-consciousness
• •Well-being & Self-Care
• •Conscious Consumption
• •Customer Focus

Best Practices

• •Incorporate sustainability, natural ingredients, quality, and conscious consumption into product descriptions.
• •Share customer testimonials that highlight the effectiveness and sensory experience of products.
• •Create blog content that explores topics related to sustainability, natural beauty, and mindful living.
• •Engage with customers on social media by asking for their opinions and sharing tips on how to live more sustainably.
• •Use high-quality visuals to showcase the aesthetics of products and the beauty of natural ingredients.

Social Perception

A brand that is perceived as high-quality, sustainable, authentic, and focused on the well-being of its customers and the planet.

Copy Examples

• •Experience pure well-being.
• •Join our journey to more beautiful, conscious living.
• •Explore conscious choices, beautifully curated.
• •Carefully selected products for your home and body.
• •Products that can be refilled and reused, and that are made with clean, responsibly sourced ingredients.