Brand Tone

Friendly, Approachable, Caring, Passionate, Playful, Humorous, Informative, Helpful, Trendy, Modern

Brand Values

• •Animal Welfare
• •Cat Health and Happiness
• •Quality and Trust
• •Customer Support and Community
• •Accessibility and Convenience

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (friendly, caring, playful, informative), language style (e.g., use of emojis, level of formality), and key messages. Share this with anyone creating content.
• •Know Your Audience, Love Your Audience: Understand that you're talking to fellow cat lovers. Use language that resonates with their passion and concerns for their pets. Infuse genuine care and enthusiasm for cats into all communications.
• •Prioritize "Pawsitivity" and Empathy: Frame messages in a positive and supportive light. Acknowledge the joys and challenges of cat ownership. Let the underlying message always be about the health and happiness of cats.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video, or a customer service email, the core tone and values should shine through. Adapt the style slightly for the platform, but maintain the brand's personality.
• •Incorporate Storytelling (like the "About Us" page): Share anecdotes, customer stories (with permission), or the "why" behind the brand. This builds an emotional connection and reinforces the caring aspect of the brand. Using the founders' story as a touchstone can help keep the tone authentic.

Social Perception

A caring, reliable, and fun resource for cat lovers in Turkey.

Copy Examples

• •🐾 Paws up, who’s ready for playtime? 🎉 Our new [Toy Name] has arrived, and it's guaranteed to bring out your kitty's inner hunter (and maybe a few zoomies!). Spoil your furball today – because a happy cat means a happy home! Link in bio for purr-chases! #KediÜrünleri #CatToys #HappyCat #NewArrival #PlaytimeFun
• •Shop with a Purr-pose! ❤️ Every order helps us give back. 5% of your purchase goes directly to supporting animal shelters. Together, we can make a difference for cats in need. Thank you for your big heart! [Shop Now] #KediÜrünleriCares #AdoptDontShop #SupportShelters
• •When the catnip hits just right... 😂 Our [Product Name] seems to be a hit with this little comedian! Get yours and let the feline frolics begin! 😻 #KediVideoları #FunnyCats #CatLife #MustHaveCatProducts #KediÜrünleriCo
• •Spoil Your Feline Friend! 🎁 Special Treats & Toys Inside + We’re Still Donating 5%!
• •Give your beloved cat the gift of ultimate comfort with our new Dreamy Cloud Cat Bed! ☁️ Crafted with the softest, health-friendly materials, it's the perfect spot for royal naps and sweet dreams. Because every cat deserves a throne. Easy to clean and oh-so-cozy! #KediYatağı #CatComfort #SpoiledCat #KediÜrünleri #SweetDreamsKitty