Brand Tone

Sentimental and Heartfelt, Friendly and Approachable, Celebratory, Creative and Inspiring

Brand Values

• •Love and Connection
• •Personalization and Uniqueness
• •Preserving Memories
• •Quality Craftsmanship
• •Customer Focus
• •Accessibility/Affordability
• •Creativity

Best Practices

• •Lead with Emotion: Always tap into the feelings of love, nostalgia, celebration, and connection that the brand stands for. Use words that evoke warmth and sentiment.
• •Emphasize "Personalized" and "Unique": Remind the audience that these aren't just products, but custom-made items that reflect their individual stories and relationships.
• •Tell Stories (or Encourage It): Frame products around the stories they help create or preserve. Use customer testimonials or hypothetical scenarios that resonate with shared human experiences (e.g., "Imagine their smile when...").
• •Use Inclusive and Warm Language: Address the audience in a friendly, approachable manner. Use "you," "your family," "your loved ones" to create a direct and personal connection.
• •Maintain a Consistent Voice Across All Channels: Whether it's a product description, a social media post, or a customer service email, the sentimental, friendly, and celebratory tone should be evident. Ensure that the narrative of "preserving joy, love, and connection" is a common thread.

Social Perception

Positive Sentiment around Gifting, Appreciation for Customization, Seen as a Creator of Keepsakes, Emerging Brand Awareness, Trust in Quality and Service (based on their claims)

Copy Examples

• •Facebook/Instagram Ad (targeting anniversary): "Remember that first spark? ✨ Keep the flame alive with a personalized gift that tells your unique love story. From custom photo blankets to engraved keepsakes, let Levistina help you celebrate the journey. Because every year together is a milestone worth cherishing. #LoveStory #AnniversaryGift #PersonalizedKeepsake #LevistinaLove"
• •Product Description (for a personalized family name sign): "Home is where your story begins. And with our beautifully crafted personalized family name sign, it’s a story you can proudly display. Each piece is made with love, designed to weave your family’s unique threads into a timeless keepsake. Welcome warmth, connection, and a touch of 'us' to your walls. Create yours today and let your home tell its tale."
• •Email Subject Line (for Mother's Day campaign): "Mom, This One’s For You ❤️ Personalized Gifts Filled with Love."
• •TikTok Video Caption (showing a custom pet photo lamp): "Light up their world like they light up yours! 🐾 Our custom pet photo lamps are the purr-fect way to keep your furry friend close, always. Tag a pet parent who needs this! #Levistina #PetLove #CustomGift #DogMom #CatDad #HomeDecor"
• •Website Banner (general): "Every Gift Tells Your Story. Craft meaningful moments with personalized treasures from Levistina. Shop now and share the love."