Brand Tone

Promotional and Sales-Oriented, Accessible and Friendly, Helpful and Service-Oriented, Aspirational

Brand Values

• •Accessibility/Affordability
• •Customer Fulfillment/Dream Realization
• •Trust and Experience
• •Variety and Quality
• •Closeness and Empathy

Best Practices

• •Prioritize "Accessibility" and "Ease": Consistently use language that emphasizes how easy it is to shop, get credit, and improve one's home. Words like "fácil" (easy), "sencillo" (simple), "sin complicaciones" (uncomplicated) should be recurrent.
• •Maintain a Friendly and Approachable Voice: Use warm, conversational language (even in promotional material) rather than overly formal or technical jargon. Directly address the customer ("tú" or "usted" as appropriate for the target audience, which seems to be more familiar "tú" on social media).
• •Focus on Aspirations and Solutions: Frame product benefits around helping customers achieve their "dream home" or solve everyday household needs. Connect emotionally with the desire for comfort, modernity, and family well-being.
• •Reinforce Trust and Experience: Subtly weave in mentions of their long history (25 years) and commitment to the local community when appropriate, to build credibility.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media (Facebook, Instagram, TikTok), and any print materials is aligned. While the specific message might vary, the underlying voice and values should remain the same. Train any staff interacting with customers online to use this tone.

Social Perception

Established Local Retailer, Go-To for Financed Purchases, Responsive Online, Traditional Retailer with Online Presence

Copy Examples

• •Headline: Your Dream Home is Closer Than You Think with Full Hogar! Body: Don't wait any longer to create the space you've always wanted. With our easy credit options and wide selection of appliances, furniture, and tech, transforming your home is simple and affordable. Visit fullhogar.com.co today! Call to Action: Discover Your Credit Options!
• •Headline: New Sofa? Smart TV? Easy Payment? Yes, Yes, and Yes! Body: At Full Hogar, we believe everyone deserves a comfortable and modern home. Find top brands, incredible prices, and financing that fits your budget. What are you waiting for to upgrade your life? Call to Action: Shop Now & Pay Later!
• •Headline: For 25 Years, Furnishing Smiles in Antioquia & Quibdó! Body: Our family at Full Hogar is proud to have been part of your family's story for a quarter of a century. We continue to bring you the best for your home with the quality and trust you already know. Call to Action: Visit Your Nearest Store!
• •Headline: Tech, Comfort, and Style – All Within Reach at Full Hogar! Body: From the latest entertainment tech to the coziest mattresses, find everything you need to make your house a true home. Explore our permanent offers and ask about our Finfácil credit! Call to Action: Explore Our Catalog!
• •Headline: Give Your Home the Love it Deserves (Without Breaking the Bank!) Body: Ready for a refresh? Full Hogar brings you amazing deals on everything from kitchen essentials to the latest gadgets. Plus, with our easy financing, you can start enjoying your new items right away! Call to Action: Learn More About Financing!