Brand Tone

Playful and Engaging, Educational, Nurturing and Positive, Approachable and Friendly

Brand Values

• •Curiosity and Learning
• •Joy and Wonder
• •Quality and Customer Satisfaction
• •Creativity
• •Well-being/Positivity

Best Practices

• •Use playful and engaging language appropriate for children.
• •Highlight the educational aspects of the products.
• •Incorporate elements of wonder, magic, and discovery.
• •Maintain a friendly and approachable tone.
• •Address potential skepticism by setting realistic expectations regarding product outcomes.

Social Perception

Perceived as offering fun, educational, and aesthetically pleasing toys that engage children in hands-on activities. Some appreciate the potential calming or positive energetic qualities of crystals. Setting realistic expectations is key.

Copy Examples

• •Unleash the magic with our Crystal Growing Kit! Watch amazing crystals bloom before your eyes!
• •Sip happy with our Crystal Water Bottle! Add a sprinkle of sparkle to your day!
• •Discover the wonders of nature with Kids Crystal! Fun and learning all in one!
• •Create your own crystal treasures! Our crystal jewelry kits are perfect for little artists!
• •Give the gift of wonder! Kids Crystal brings smiles and sparkles to every occasion.