Brand Tone

Approachable, Friendly, Value-Oriented, Benefit-Driven, Enthusiastic/Positive

Brand Values

• •Customer Satisfaction
• •Quality
• •Value/Fair Pricing
• •Enrichment and Positive Experience
• •Practicality/Ease

Best Practices

• •Speak Directly to 'You': Consistently use 'you' and 'your' to maintain an approachable and customer-centric feel.
• •Emphasize Benefits & Emotion: Focus on how products improve life or make the customer feel, rather than just listing features.
• •Clearly Communicate Value: Continue to highlight fair pricing, deals, and benefits like free shipping to reinforce the value proposition.
• •Use Enthusiastic and Positive Language: Mirror the website's upbeat tone to create excitement and appeal.
• •Maintain a Friendly and Approachable Style: Keep language accessible and avoid overly formal or technical terms.

Social Perception

Design-aware, connected to emerging fashion talent, potentially with a focus on inclusivity or addressing industry challenges, active e-commerce business

Copy Examples

• •Let us inspire you and discover the best of Harielle now!
• •Your satisfaction is our top priority.
• •Das Beste - nur für dich! (The best - just for you!)
• •Mega-Deal Mengenrabatt (Mega Deal Volume Discount)
• •Kostenloser Versand in der ganzen Schweiz (Free shipping in all of Switzerland)