Brand Tone

Playful and Fun, Fashion-Forward and Stylish, Conscious and Responsible, Nostalgic, Comfort-Oriented

Brand Values

• •Sustainability and Eco-Friendliness
• •Innovation and Design
• •Comfort and Quality
• •Individuality and Self-Expression
• •Accessibility

Best Practices

• •Embrace Playfulness: Use vibrant language, evoke fun, and don't be afraid to be a little whimsical, reflecting the nature of "jelly" shoes and their signature scent.
• •Highlight Fashion Credentials: Casually mention designer collaborations and the brand's presence in the fashion world to reinforce its stylish image.
• •Communicate Sustainability Clearly: Integrate messages about recyclability, vegan materials, and eco-friendly practices naturally within product descriptions and brand storytelling.
• •Balance Nostalgia with Modernity: Acknowledge the heritage of the jelly shoe while emphasizing current designs, comfort innovations, and contemporary style.
• •Focus on Sensory Details: Incorporate descriptions of comfort, flexibility, and the unique bubblegum scent to create a more immersive and memorable brand experience.

Social Perception

Customers generally perceive Melissa shoes as comfortable, stylish, and durable. The brand is seen as innovative and eco-conscious due to its unique materials and sustainability efforts. Collaborations with well-known designers contribute to a perception of Melissa as a trendy and fashion-forward brand. There's a nostalgic element for those who remember the original jelly shoes, combined with appreciation for modern designs and comfort. The unique bubblegum scent is a memorable and often positively mentioned characteristic, though a few find it strong initially.

Copy Examples

• •Step into sustainable style. Our iconic jelly shoes are back, comfier and more eco-friendly than ever. #MelissaShoes #SustainableFashion
• •Unleash your inner child with a grown-up twist. Melissa brings you playful designs, designer collabs, and that signature sweet scent. Walk happy! #JellyDreams #MelissaStyle
• •Fashion that feels good, inside and out. Discover Melissa: 100% recyclable, vegan, and always on-trend. #ConsciousChic #MelissaValues
• •From nostalgic vibes to cutting-edge design. Melissa shoes are made for comfort, crafted for style, and designed for you. Find your perfect pair. #MelissaOriginals #ArtOfFashion
• •More than just a shoe, it's a statement. Bold colors, innovative materials, and collaborations that turn heads. Dare to be different with Melissa. #ExpressYourself #DesignerCollab