Brand Tone

Adventurous & Free-Spirited, Authentic & Story-Driven, Philosophical & Positive, Casual & Approachable

Brand Values

• •Originality & Self-Expression
• •Authenticity
• •Connection with Nature & Adventure
• •Community
• •Positive Mindset/Resilience

Best Practices

• •Tell Stories, Don't Just Sell Products: Frame product descriptions and social media posts around the experiences, ideas, or philosophies they represent (like the "TO' SEA ESO" concept
• •Connect with Nature and Adventure: Incorporate imagery and language related to travel, surfing, climbing, and the outdoors to reinforce brand values
• •Speak from the "we make clothes for ourselves" perspective
• •Use "Peace" or similar casual, friendly sign-offs where appropriate
• •Emphasize originality and standing out in product descriptions

Social Perception

A brand that is seen as adventurous, authentic, connected to nature, and promoting a positive mindset, appealing to individuals who value originality and community.

Copy Examples

• •"Peace."
• •We make clothes for ourselves, and we are proud that you like them and want to take them with you on your travels
• •TO' SEA ESO: embodies facing problems with positivity and a firm mentality
• •Celebrating style and originality
• •Join Back to Monkey, a vibrant community