Brand Tone

Friendly and Approachable, Innovative and Modern, Conscious and Responsible, Creative and Passionate, Helpful and Solution-Oriented

Brand Values

• •Sustainability and Environmental Responsibility
• •Innovation and Originality
• •Quality and Functionality
• •Local Identity and Craftsmanship
• •Customer-centricity
• •Creativity and Personalization

Best Practices

• •Embrace "Friendly Innovation": Always combine the innovative aspect of 3D printing with a warm, approachable, and human touch. Avoid overly technical jargon unless explaining a specific benefit in simple terms.
• •Highlight Chilean Roots and Sustainability Consistently: Weave in the "Hecho en Chile" and eco-friendly aspects naturally in product descriptions, social media, and 'About Us' sections. This isn't just a feature; it's a core part of the brand story.
• •Focus on Solutions and Unique Designs: Frame products around how they solve a customer's problem or add a unique aesthetic touch to their lives. Emphasize the originality of designs.
• •Be Transparent and Passionate: Share insights into the design and printing process (where appropriate and engaging, like on TikTok/Instagram). Let the passion for creation and sustainability shine through the language.
• •Maintain a Consistent Voice Across All Channels: Whether it's a product page, a social media update, or a customer service email, the friendly, innovative, and conscious tone should be recognizable. Develop a simple style guide for all communications.

Social Perception

Positive, Innovative and Unique, Eco-conscious, Supportive of Local Business

Copy Examples

• •Headline: "Tidy Desk, Tidy Mind. ✨ Discover our 3D printed organizers, sustainably made in Chile to bring calm to your chaos."
• •Instagram Post: "From digital dream to your doorstep! 🚀 Our Dummy 13 figures are designed with passion and 3D printed with eco-friendly PLA right here in Chile. Which one will join your collection? #ProductosTridi #3DPrinting #HechoEnChile #SustainableDesign #Collectibles"
• •Product Description Snippet (for a phone stand): "Give your phone the throne it deserves! Our sleek, 3D printed EcoHolder isn't just stylish – it's crafted from plant-based materials, because loving tech and loving the planet go hand-in-hand. Personalize yours today! 🌱📱"
• •Facebook Ad: "Looking for a unique gift that screams ' thoughtfully chosen'? Productos Tridi offers personalized 3D printed wonders, from custom phone stands to unique planters. Designed and made with ❤️ in Chile. Support local, gift sustainable! #SupportLocalCL #EcoGifts #3DPrinted"
• •Website Banner: "Innovate Your Space. Sustainably. Original 3D printed designs for a modern, eco-conscious home. Explore Productos Tridi – proudly Chilean."