Brand Tone

Authentic & Passionate, Proudly Filipino, Quality-Focused & Confident, Approachable & Customer-Centric, Stylish & Modern

Brand Values

• •Quality Craftsmanship
• •Authenticity (Genuine Leather)
• •Durability & Longevity
• •Comfort
• •Filipino Heritage & Supporting Local
• •Customer Satisfaction
• •Value for Money/Affordability

Best Practices

• •Always Emphasize "Handcrafted" and "Genuine Leather": These are core differentiators and should be woven into product descriptions, social media posts, and all marketing materials. Consistently remind the audience of the skill and quality materials involved.
• •Celebrate Filipino Heritage: Regularly highlight the Marikina origin and the expertise of Filipino artisans. This builds authenticity and resonates with customers who value supporting local craftsmanship. Use a mix of English and Filipino where appropriate for the target audience.
• •Maintain a Confident, Yet Approachable Voice: Speak with authority about the quality and durability of the products, but ensure the tone remains friendly, helpful, and customer-focused, especially in direct interactions and social media engagement.
• •Showcase Customer Love and Stories: Leverage positive customer reviews and testimonials. Encourage user-generated content. This reinforces the brand's promises of quality and satisfaction through the authentic voices of happy customers.
• •Visual Consistency is Key: Ensure that photography and videography align with the brand's values of quality, craftsmanship, and timeless style. High-quality visuals reinforce the premium nature of the handcrafted products.

Social Perception

Highly Regarded for Quality, Trusted Local Brand, Stylish and Aesthetically Pleasing, Good Value, Positive Customer Experience

Copy Examples

• •Headline: Mariqueño: Marikina Craftsmanship, World-Class Style. Walk with Heritage. Body: Every stitch tells a story of tradition. Every pair of Mariqueño shoes is born from the skilled hands of Filipino artisans, using only the finest genuine cowhide leather. Experience enduring quality and timeless design that steps confidently with you. #MariquenoPH #HandcraftedLeather #SupportLocal
• •Headline: The "Q" in Mariqueño? That's Our Promise of Quality. Body: From premium, full-grain leather to the meticulous handcrafting process in Marikina, we don't compromise on quality. Feel the difference dedication makes. Discover shoes built to last, designed for comfort, and steeped in Filipino pride. Shop now at mariquenoph.com.
• •Headline: Beyond a Purchase, It's an Investment in Craft. Body: When you choose Mariqueño, you're not just buying shoes or a bag. You're investing in generations of Filipino artistry, supporting local communities, and owning a piece of handcrafted excellence that will stand the test of time. Feel good, look great.
• •Headline: Style That Speaks Volumes. Comfort That Lasts All Day. Body: Why choose between looking good and feeling good? Mariqueño leather footwear offers the perfect blend: sophisticated designs handcrafted for your modern life, with the genuine leather comfort your feet deserve. Step into your new favorites.
• •Headline: From Marikina, With Passion. For You, With Pride. Body: Discover the heart of Filipino shoemaking at Mariqueño. Our artisans pour their skill and passion into every handcrafted leather piece, ensuring you receive not just a product, but a testament to quality and heritage. Visit our store or shop online.