Brand Tone

Inspirational, adventurous, innovative, and stylish, with a focus on practicality and reliability.

Brand Values

• •Innovation
• •Practicality
• •Style
• •Durability
• •Reliability
• •Freedom
• •Value

Best Practices

• •Emphasize innovation and practicality in product descriptions.
• •Highlight durability and reliability to build trust.
• •Incorporate aspirational language about freedom and escape.
• •Focus on the value proposition, balancing quality and affordability.
• •Use elegant and stylish language to convey a premium feel.

Social Perception

A brand known for premium, innovative, stylish, durable, and reliable outdoor gear that inspires a sense of freedom and adventure, while offering good value for money.

Copy Examples

• •"Urban Badger: Gear up for extraordinary outdoor adventures. Innovation, practicality, and style combined."
• •"Born Outdoor: Experience the ultimate comfort and quality with the Badger Bed modular sleep system."
• •"Escape the ordinary. Urban Badger provides premium outdoor gear for a life of freedom and mobility."
• •"Built to last: Urban Badger gear is durable, reliable, and designed to withstand the rigors of the wild."
• •"Inspiring outdoor enthusiasts with high-quality, innovative gear that offers exceptional value."