Brand Tone

Adaptable. Given the disparate nature of 'Michaels' entities in Brazil, the tone should either emulate the helpful, creative tone of the North American Michaels (if aiming for brand recognition) or adopt a modern, tech-focused tone aligned with electronics and gaming accessories.

Brand Values

• •Innovation
• •Quality
• •Customer satisfaction
• •Affordability
• •Style

Best Practices

• •Maintain a consistent brand voice across all platforms, reflecting either the North American arts and crafts tone or the current electronics/gadgets focus in Brazil, depending on the chosen strategy.
• •Use high-quality visuals (photos and videos) showcasing the products, especially the 3D printed items, gaming accessories, and acoustic panels.
• •Actively engage with customers on Shopee and Instagram, responding to questions and comments promptly.
• •Create informative and engaging content, such as tutorials or product demonstrations, tailored to the Brazilian market.
• •Monitor online reviews and mentions to identify areas for improvement and address customer concerns proactively.

Social Perception

The brand perception is difficult to determine without specific reviews for "Michaels Store Brasil.", if leveraging the "Michaels" name, there might be an initial perception based on the North American brand known as a go-to place for a wide variety of craft supplies. If marketing the electronics/gadget side, the perception is of a modern, trend-aware retailer offering unique, tech-related products.

Copy Examples

• •"Level up your setup! Check out our awesome 3D printed controller stands, designed for gamers who want to display their passion. #gamerlife #3dprinting #playstation"
• •"Transform your space with our stylish acoustic panels. Perfect for creating a focused workspace or a killer home theater! #homedecor #acoustics #workspacegoals"
• •"Console looking cluttered? Our wall mounts are the perfect solution! Keep your PlayStation or Xbox safe and organized. #gaming #organization #gamingsetup"
• •"Looking for the perfect gift for the gamer in your life? We've got you covered! From controller stands to custom accessories, find something unique at Michaels Store. #gamergift #giftideas #gamingaccessories"
• •"New products dropping weekly! Follow us to stay updated on the latest 3D printed designs, gaming accessories, and home decor must-haves. #newarrivals #shopeefinds #techaccessories"