Brand Tone

Artisanal & Passionate, Authentic & Story-Driven, Exclusive & Quality-Focused, Slightly Romantic & Evocative, Professional & Trustworthy

Brand Values

• •Craftsmanship
• •Authenticity & Heritage
• •Uniqueness & Individuality
• •Quality Materials
• •Customer Satisfaction
• •Sustainability

Best Practices

• •Consistently weave the narrative of the reclaimed wood's origin and the artisan's touch into all communications.
• •Use phrases like 'crafted by hand in Italy,' 'artisan-made,' and 'no mass production' frequently.
• •Employ evocative language, such as 'ancient,' 'soulful,' 'whisper of the past' to enhance the romantic and artisanal tone.
• •Incorporate storytelling to connect the customer with the history and soul of the materials.
• •Emphasize the uniqueness and certified quality of each piece, highlighting the brand's rejection of mass production.

Social Perception

Highly Positive, Artisan & Trustworthy, Exclusive, Italian Excellence

Copy Examples

• •Discover yours. Handcrafted in Italy from reclaimed wood, each groove and grain tells a story.
• •This isn't just elegant storage; it’s a conversation starter, handcrafted with ancient wood and a cleverly hidden secret.
• •Built by Italian artisans, because some secrets are too precious for the ordinary.
• •We scour Italian villages for wood with soul, transforming it into handcrafted pieces that defy the everyday.
• •Forget the factory line; embrace the artisan's touch.